Convention Management and Service, Ninth Edition – Digital
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VitalSource ebook focuses on key aspects of managing hotel convention business.
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Convention Sales and Services, Ninth Edition
The 8th edition of this product is available in Spanish! Now available as an interactive eBook through VitalSource Bookshelf! Access this title anytime, anywhere, on any device with the ability to highlight text, take notes, and search for specific content. Sync all of your activity between the mobile apps and browser version for the most compatible, multi-device platform available. The purchaser will have access to this title for days from access code redemption. This textbook provides readers with the most current and comprehensive coverage of the convention and meetings industry, with an in-depth look at conventions and meetings marketing, how to successfully sell to groups, and how to service their business after the sale. The first half of the textbook provides an overview of the industry and discusses the methods used to reach and market to meeting planners.