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Practice Test Bank for Business Communication Process and Product by Guffey 8th Edition
Essentials of Business Communication (Book Only) , Eighth Edition
View larger. For courses in technical communication, technical writing, business communication, and business writing. Gerson and Steven M. Gerson, provides a proven, complete methodology that emphasizes the writing process and shows how it applies to both oral and written communication. With an emphasis on real people and their technical communication, it provides complete coverage of communication channels, ethics, and technological advances.
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Also highlights techniques related to career, oral, and global communications. Course Textbook Guffey, M. Business communication: Process and product 8th ed. Stamford, CT: Cengage Learning. Course Learning Outcomes 1. Develop cross-cultural communication techniques. Evaluate persuasive appeals found in the media.