Saul Bass and Associates | Fit to Print | Saul bass, Graphic design, BassSaul Bass was a prominent American graphic designer of the twentieth-century. He largely designed motion picture title sequences, corporate logos and movie posters. He was a pioneer of the modern title sequence designing. He enjoyed four decades of successful career in his lifetime, winning Academy Award for his exquisite graphic designing. He attended the James Monroe High School from where he earned his graduation. In , he received a fellowship to the Art Students League in Manhattan.
Saul Bass title sequence - Cape fear (1991)
Saul Bass: A Life in Film & Design by Jennifer Bass and Pat Kirkham – review
Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm , the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest , and the disjointed text that races together and apart in Psycho. He also designed Continental Airlines ' jet stream logo and United Airlines ' tulip logo, which became some of the most recognized airline industry logos of the era. He died from non-Hodgkin's lymphoma in Los Angeles on April 25, , at the age of He began his time in Hollywood in the s, designing print advertisements for films including Champion , Death of a Salesman and The Moon Is Blue , directed by Otto Preminger. His next collaboration with Preminger was to design a film poster for his film Carmen Jones.
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The contributions of American designer Saul Bass initiated a revolution in the film advertising industry. Where motion picture advertising was once an unrefined and artless trade, Bass endowed the craft with the sophistication of a bonafide art form. In the world of Saul Bass, letters walked, and roses turned to raindrops; analogous correspondence between unrelated objects was a way of life. He was a master of presentation and communication. He extracted simple and unassuming moments in time, raising each to the level of great art.